Redefining luxury for new customers

 

The challenge

The existing Camper Family Cymru brand already worked well at a small scale - but the company wanted to realign themselves to the luxury market, attracting higher value customers. We were tasked with creating a fresh, premium logo and brand assets to support.

 

Our solution

Beginning with strategic analysis of existing luxury camping brands, we sought to create a new logo that set Camper Family apart. Our designs were grounded in rustic nature - but with a clean, high-end feel.

 

Updated brand colours created a warm, welcoming feel, with a more streamlined, refined aesthetic. By updating these core brand assets, we helped to maintain existing customers, while broadening their appeal.